DIY Homegrown Produce Photography: 5 simple tips to capture appealing food photos

by Dominique Bernier,

You’ve put time and efforts into seeding, growing and harvesting your products. Now comes the time to sell. But here’s the thing, people tend to eat with their eyes first. Hence, the way your products are presented plays a large part into whether or not someone will be willing to buy them. Especially when you sell online.

Anyone can make great pictures without overspending or spending at all. Here are a few tips on how to use simple items and get maximum results.

1: If you’re taking photos indoors, always shoot your food pictures in natural daylight rather than under artificial lighting alt text

2: For best indoors results, here’s the most common and affordable set-up. You’ll need:

  • camera or smartphone
  • scotch tape
  • a large plain white cardboard
  • a smaller white cardboard

Have a table positioned near a window and close to a wall. It allows you to quickly set up your composition and make a good use of natural window light. Use the larger cardboard and tape it on the wall. Bend the smaller one to use it as a reflector. It will help diffuse the light as shown below.

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Avoid camera flash and try to not place yourself between the light source and your subject.

3: When outside, you may want to avoid shooting in bright sun as it can cause exposure problems and cast harsh shadows on your subject. Overcast days are perfect for food photography because the clouds act like a giant diffuser, creating a soft light with more subtle shadows.

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4: Think about adding a human element (it could be you) to your food photos. You can use this approach to tell more interesting and unique stories about your products.

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5: Don’t be shy and get close! Food is all about colors and textures, so the clearer the details throughout a sharp close-up, the easier it will be for shoppers to picture what your product could taste.

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Remember, have fun during your food photography sessions and try to come up with creative concepts. Shoot from various angles and create original settings or backgrounds, without overcharging the picture or distracting viewer’s attention from the main items.

About the author
Dominique Bernier

Dominique is the co-founder of RakeAround. For him, demographic trends, the democratization of technology and the personalization of food will shape food systems of the 21st century.