How to Sell Homegrown Produce on RakeAround

by Dominique Bernier,

Thinking of starting your urban agriculture project and selling homegrown produce online? Find out how RakeAround can make it simple, easy …and fun!

If you are a city dweller who grows food, you probably already know that outputs from your backyard or rooftop garden can be worth up to thousands of dollars. Especially if you are very resourceful regarding small-space crop optimization. However, we understand that you may lack of means to efficiently commercialize such products. Fortunately, it’s about to change. To get a sense of how things work on RakeAround and to get the most out of it, it can pay to read the following steps and plan before jumping in.

1. Start with the essentials

Proper planning can make things quicker and more accessible. As a first step, gather the primary information that is required to build your free online food market. Use the RakeAround Producer Checklist to make sure you already have what you need at your fingertips, including your products list, photos, prices and your bank’s routing number. Don’t forget to read our notice on local law and to inform yourself about sale limitations for some products.

2. Choose a market name

Finding the perfect name for your market can be puzzling. A default market name simplifies this problem at first (Your name’s Garden). Afterward, you can change it and make it more personalized or specific, like adding a location or a specialty in the name of your market. Remember, no need to struggle over choosing a name here, as you can change your market name at any time.

3. Take eye-catching photos

People eat with their eyes first. Being able to capture the freshness, the crunchiness or the juiciness of your products by taking sharp, illustrative and straightforward photos is key to selling success. Nowadays, you don’t have to be a professional photographer to take great shots. Your phone camera can do the trick with the right light, angle, and settings. To do so, learn some basic principles by reading our DIY Homegrown Produce Photography Tips.

4. Use words that make it sounds delicious

When adding a description to your product, don’t hesitate to say what’s special about it, the type of work required to grow or make it. You can even add cooking suggestions or side dish ideas to stimulate customers imagination. Remember, your products are truly unique and to get the attention they deserve, so should be your listings.

5. Think like a brick-and-mortar food market

Have you ever walked into an European style food market, where products were so well-curated and thoughtfully presented that it made you want to buy and eat everything? Aim to achieve that effect with your target customers as you fill out your market profile on RakeAround. Offer a selection of products that can naturally complement each other. Sell items in a variety of quantities and prices to appeal to a wide range of shoppers, encourage multiple purchases and generate customer retention. Even if you grow one type of product, do not skimp on creativity when it comes to present it.

6. Finally, get social and reach buyers

Once your market is open and ready for business, make it viral! Use the sharing mechanism embedded in your market profile and start connecting with potential customers by posting your market on your favorite social networks. When shoppers visit your market and add you to their favorites, they will be notified about updates on your project and availability of your new products.

Remember, proximity is your best friend

Majority of people live in urban areas and those who don’t, tend to move to the city or urban sprawl just get to them. This dynamic creates significant business opportunities for urban farmers, as it fuels an increasing need for fresh food in a growing population density. In this context, you can entirely suppress the complexity and the cost of food distribution by selling to people living in your city or neighborhood. To truly optimize your urban agriculture business: the closer, the better. It will save you time and money when it comes to hand over purchases to your buyers.

To learn more and become a producer, visit RakeAround website and start your local food market today.


About the author
Dominique Bernier

Dominique is the co-founder of RakeAround. For him, demographic trends, the democratization of technology and the personalization of food will shape food systems of the 21st century.